40 Years of Success

Starting four decades ago as "Rauch Import," UFP Austria has continuously evolved, building its core business in printers and printer accessories into a true market leadership position. For our retail partners, this means: stable availability, strong brands, a wide product range, and a partner that understands the industry.

We Are Market Leaders

With our established base in Mondsee, a modern warehouse, and fast 24-hour direct delivery, we bring products efficiently and reliably into every Austrian household. We understand market launches, support product positioning, and ensure that new technologies and innovative solutions - such as Simple Print - quickly gain visibility and reach within the retail sector.

Because Modern Households and Offices Need More Than Standard Solutions

In recent years, we have strategically expanded our portfolio: IT and computer accessories, energy and PV (photovoltaic) solutions with leading manufacturers, smart office and lifestyle technologies, as well as trending segments like "Tech Beauty" and well-being. By doing so, we are responding to current market demands and opening up additional business opportunities for our resellers.

New potential

Over the past few years, UFP Austria has created the structures necessary to bring innovations to market rapidly, actively capitalize on opportunities for the retail trade, and foster an internal environment where modern processes and dedicated teams work hand-in-hand. For future employees, this represents a professional, growing company with a clear strategic direction.

Success Grows Through Trust

For 40 years, we have been firmly rooted in the Austrian market thanks to excellent partnerships, and we have much more in store for your future.

UFP Looks to the Future

We look back on four successful decades with gratitude, but our focus remains firmly on the future. New technologies, new product ranges, and new needs will continue to drive us in the years to come.

Our commitment remains the same: to provide retailers with strong brands, manufacturers with reliable distribution, and employees with an inspiring environment. We look forward to shaping the next chapters together.